Exit Pops Sell Subscriptions
I love exit pops as a technique to sell subscriptions online. They can be as simple as a text-only message in a box. It’s a low-tech way to interrupt a no decision from a potential…
Join an Online Community of Digital Marketers
I’ve watched Eric Shanfelt, one of my favorite digital experts, work his magic for several of my clients. The president and founder of Nearview Media just announced that he is starting an online community for…
Freedom of press under attack by U.S. government — and you should care!
I recently visited the Newseum. Everyone who works in this business (and every American) should visit — it gives you a greater appreciation for our freedom of press. Looking at the wall of photos of…
Don’t panic! But make sure you are ready for GDPR!
Eric Shanfelt, my go-to internet marketing expert, sent out this amazingly useful email to his clients today. I have his permission to share his private email with the world at large (or at least the…
Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Are you ready for Europe’s new data protection regulations?
In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues. So now…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
Number of Magazines Has Grown to Pre-Recession Levels
David Pilcher, in the Freeport Press blog, graphs the numbers of magazines that are published in America. For those of us who make our living creating, managing or selling something connected to print magazines, we’re…
Keep Your Magazine on Newsstand Racks Longer
Tom Feruggia, a very wise newsstand consultant, reminded me today of this oldie-but-goodie tip . . . one that is still a missed opportunity for many publishers. If you have less than monthly frequency (are…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
