Number of Magazines Has Grown to Pre-Recession Levels
David Pilcher, in the Freeport Press blog, graphs the numbers of magazines that are published in America. For those of us who make our living creating, managing or selling something connected to print magazines, we’re…
Keep Your Magazine on Newsstand Racks Longer
Tom Feruggia, a very wise newsstand consultant, reminded me today of this oldie-but-goodie tip . . . one that is still a missed opportunity for many publishers. If you have less than monthly frequency (are…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
It seemed real simple, but it turned into a customer service slapstick comedy
Yesterday, the subzero trek to the mailbox yielded a nice surprise — one of my favorite magazines, Real Simple. But wait, there’s more! There were actually THREE copies of Real Simple. The name and address…
Marketplace, a public radio business program, questions the health of the magazine business
Last week, I was called by a Marketplace reporter. As a public radio addict, I spend hours a day listening to my local station and hours a week listening to podcasts of public radio programs….
Google Event Tracking – step by step instructions on measuring specific actions on your website
If you ever have to post a video or a download and then report on the success of that action, standard Google Analytics cannot always capture the information for you. But you can set up…
Use the power of Pinterest to generate web traffic and leads.
Pinterest traffic offers publishers a huge resource of passionate searchers. This link gives you tools and SEO advice to capitalize on Pinterest users.
Social Media Panel at MMPA Summit Friday May 15 in Bloomington MN
Looking forward to leading a panel on social media practices by three very different publishing operations. Panelists will be Liz Bredeson from Meredith, Jonathan Sweet from Boating Industry and Heidi Kushlan from 310 Publishing. Questions…
Time Magazine Senior Citizen Direct Mail Piece
When I first receive any direct mail piece, I take a professional interest in it. I like to see how other marketers put together their analytic and creative powers together to sell magazines and other…
