Freedom of press under attack by U.S. government — and you should care!
I recently visited the Newseum. Everyone who works in this business (and every American) should visit — it gives you a greater appreciation for our freedom of press. Looking at the wall of photos of…
Don’t panic! But make sure you are ready for GDPR!
Eric Shanfelt, my go-to internet marketing expert, sent out this amazingly useful email to his clients today. I have his permission to share his private email with the world at large (or at least the…
Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Are you ready for Europe’s new data protection regulations?
In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues. So now…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
Number of Magazines Has Grown to Pre-Recession Levels
David Pilcher, in the Freeport Press blog, graphs the numbers of magazines that are published in America. For those of us who make our living creating, managing or selling something connected to print magazines, we’re…
Keep Your Magazine on Newsstand Racks Longer
Tom Feruggia, a very wise newsstand consultant, reminded me today of this oldie-but-goodie tip . . . one that is still a missed opportunity for many publishers. If you have less than monthly frequency (are…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
It seemed real simple, but it turned into a customer service slapstick comedy
Yesterday, the subzero trek to the mailbox yielded a nice surprise — one of my favorite magazines, Real Simple. But wait, there’s more! There were actually THREE copies of Real Simple. The name and address…
Marketplace, a public radio business program, questions the health of the magazine business
Last week, I was called by a Marketplace reporter. As a public radio addict, I spend hours a day listening to my local station and hours a week listening to podcasts of public radio programs….
