Drive 2-Year Business
Place your 2-year offer above your 1-year offer on renewal notices and web pages (and pre-choose this option so the visitor has to unclick to choose 1-year instead). You’ll increase your 2-year business noticeably.
Promote Your Digital Editions Everywhere
Offer your digital editions in space ads in the magazine, on insert cards, your website, emails, landing pages, everywhere you sell print.
Repackage Your Most Popular Content
Sell articles or groups of articles on popular topics as apps, pdfs, or downloadable premiums. B2B publishers can sell electronic articles for more than the cover price of a print magazine.
Start using events in your customers relationship with you to trigger automatic email marketing. After the confirmation email, hit them while they’re “hot”.
Inexpensive Direct Mail Testing: Pre-test offers in email
Hedge your bets by pre-testing your direct mail offers in an email environment. For example, if you want to test a new premium, try testing a few premiums in an email acquisition campaign first and…
Magazine Cover Design
It’s critical that Audience Development have an advisory role on cover design. Strong benefits-laden blurbs and clear images help sell newsstand issues and encourage involvement from subscribers. The SnowGoer team does a good job of…
Change in USPS Self-mailer Requirements
If you’re using or planning to use self-mailers, check out the requirements from the USPS. Then make sure your printer/mailer can meet them. USPS folded self-mailer requirements are changing in January 2013.
Web Toolbox: 60 Ideas in 60 Minutes MMPA Webinar Archive Now Available
I gave my first-ever webinar in October for the MMPA (Minnesota Magazine and Publishers Association). It was designed to give participants digital marketing ideas–more than 60 were presented in the hour, including how to: Improve…
Audit your marketing materials at least once a year!
Put copies of ALL your customer communications in one place at least once a year. Review your positioning messages, and the impressions you’re leaving with your customers. Invite outsiders to comment, too. Are you consistent?…