Using magazine content to sell subscriptions online
Publishers can use their considerable content resources to entice engagement in the digital world–that later translates into subscription sales
Freedom of press under attack by U.S. government — and you should care!
I recently visited the Newseum. Everyone who works in this business (and every American) should visit — it gives you a greater appreciation for our freedom of press. Looking at the wall of photos of…
Don’t panic! But make sure you are ready for GDPR!
Eric Shanfelt, my go-to internet marketing expert, sent out this amazingly useful email to his clients today. I have his permission to share his private email with the world at large (or at least the…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
Marketplace, a public radio business program, questions the health of the magazine business
Last week, I was called by a Marketplace reporter. As a public radio addict, I spend hours a day listening to my local station and hours a week listening to podcasts of public radio programs….
