It seemed real simple, but it turned into a customer service slapstick comedy
Yesterday, the subzero trek to the mailbox yielded a nice surprise — one of my favorite magazines, Real Simple. But wait, there’s more! There were actually THREE copies of Real Simple. The name and address…
Setting Up an Auto Renew Program–A Handy Get-Started Checklist!
It’s such a good idea to charge each year’s renewal to subscribers who have agreed to those terms. Setting up an auto renew program is complicated, so planning and research are critical. Some of the…
Statement of Benefits Renewal Effort
If a Statement of Benefits effort works well in your direct mail, test one in your renewal series.
Drive 2-Year Business
Place your 2-year offer above your 1-year offer on renewal notices and web pages (and pre-choose this option so the visitor has to unclick to choose 1-year instead). You’ll increase your 2-year business noticeably.