Using magazine content to sell subscriptions online
Publishers can use their considerable content resources to entice engagement in the digital world–that later translates into subscription sales
Freedom of press under attack by U.S. government — and you should care!
I recently visited the Newseum. Everyone who works in this business (and every American) should visit — it gives you a greater appreciation for our freedom of press. Looking at the wall of photos of…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
Number of Magazines Has Grown to Pre-Recession Levels
David Pilcher, in the Freeport Press blog, graphs the numbers of magazines that are published in America. For those of us who make our living creating, managing or selling something connected to print magazines, we’re…
Keep Your Magazine on Newsstand Racks Longer
Tom Feruggia, a very wise newsstand consultant, reminded me today of this oldie-but-goodie tip . . . one that is still a missed opportunity for many publishers. If you have less than monthly frequency (are…
Marketplace, a public radio business program, questions the health of the magazine business
Last week, I was called by a Marketplace reporter. As a public radio addict, I spend hours a day listening to my local station and hours a week listening to podcasts of public radio programs….
Google Event Tracking – step by step instructions on measuring specific actions on your website
If you ever have to post a video or a download and then report on the success of that action, standard Google Analytics cannot always capture the information for you. But you can set up…
Use the power of Pinterest to generate web traffic and leads.
Pinterest traffic offers publishers a huge resource of passionate searchers. This link gives you tools and SEO advice to capitalize on Pinterest users.
