Social Media Panel at MMPA Summit Friday May 15 in Bloomington MN
Looking forward to leading a panel on social media practices by three very different publishing operations. Panelists will be Liz Bredeson from Meredith, Jonathan Sweet from Boating Industry and Heidi Kushlan from 310 Publishing. Questions…
Engagement – What Does It Mean for Publishers?
I’m working on a presentation on “engagement” for a session at the April 17 MMPA Summit. I’ll be presenting some case studies from publishers (and non-publishers) on how organizations are delivering what their customers want…
Direct Mail Outer Envelope Test Idea
Overheard at the CDS Global Summit earlier this week… Putting your offer on your direct mail outer envelope can increase response. Folks from Meredith and Minneapolis-St. Paul magazines revealed that outer envelopes with off copy…
Web Toolbox: 60 Ideas in 60 Minutes MMPA Webinar Archive Now Available
I gave my first-ever webinar in October for the MMPA (Minnesota Magazine and Publishers Association). It was designed to give participants digital marketing ideas–more than 60 were presented in the hour, including how to: Improve…