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Join an Online Community of Digital Marketers

23 October, 2019 · by Rebecca Sterner · in Digital Editions/Promotions, Subscription Marketing

I’ve watched Eric Shanfelt, one of my favorite digital experts, work his magic for several of my clients. The president and founder of Nearview Media just announced that he is starting an online community for…

Your organic reach on Facebook is now 0%. What’s next?

12 January, 2018 · by Rebecca Sterner · in Digital Editions/Promotions, Magazine industry, Social Media, Subscription Marketing

I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…

Are you ready for Europe’s new data protection regulations?

7 December, 2017 · by Rebecca Sterner · in Digital Editions/Promotions, Magazine industry, Social Media

In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues.  So now…

Better Preview Text Will Improve Your Email and E-Newsletter Open Rates

30 October, 2017 · by Rebecca Sterner · in article, blogpost, Digital Editions/Promotions, Subscription Marketing

Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text.  The preview text is what appears below that subject…

A Digital Road Map to Building Your Magazine Audience

7 August, 2017 · by Rebecca Sterner · in Digital Editions/Promotions, Social Media, Subscription Marketing

Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ,  our mutual client, to build subscriptions with their considerable digital assets.  In his recent article that appears in Publishing Executive he simplifies the road…

Fresh approach to gathering survey data online

11 March, 2015 · by Rebecca Sterner · in Digital Editions/Promotions

Big Life magazine is a new magazine, sort of a “Garden & Gun” for the mountain states.  Their personality shines through their request for survey data from their online visitors.  See the whole survey at…

How does the USPS view your digital editions in the context of your publication’s statement of ownership?

2 March, 2015 · by Rebecca Sterner · in Digital Editions/Promotions, USPS

Many publishers noticed when they filled out their statements of ownership that the form asked for a count of their digital subscriptions.  For those of you who didn’t dig into the Domestic Mail Manual to…

Converting free app downloads to paid apps

9 February, 2015 · by Rebecca Sterner · in Digital Editions/Promotions

Next Steps Marketing reviews some techniques to help you sell your apps.

2 Powerful Words for PPC

29 December, 2014 · by Rebecca Sterner · in Digital Editions/Promotions

2 powerful words for PPC:  Official Site.  If you use PPC (Pay Per Click) ads, add “Official Site” to your headline copy.  It gives you more authority and an advantage against others competing for those…

Engagement – What Does It Mean for Publishers?

26 February, 2014 · by Rebecca Sterner · in Conferences/Seminars, Digital Editions/Promotions

I’m working on a presentation on “engagement” for a session at the April 17 MMPA Summit.  I’ll be presenting some case studies from publishers (and non-publishers) on how organizations are delivering what their customers want…

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Rebecca Sterner • Experienced and Effective Circulation Consultant • Specializing in Circulation Since 1987

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