Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Are you ready for Europe’s new data protection regulations?
In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues. So now…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
Fresh approach to gathering survey data online
Big Life magazine is a new magazine, sort of a “Garden & Gun” for the mountain states. Their personality shines through their request for survey data from their online visitors. See the whole survey at…
How does the USPS view your digital editions in the context of your publication’s statement of ownership?
Many publishers noticed when they filled out their statements of ownership that the form asked for a count of their digital subscriptions. For those of you who didn’t dig into the Domestic Mail Manual to…
2 Powerful Words for PPC
2 powerful words for PPC: Official Site. If you use PPC (Pay Per Click) ads, add “Official Site” to your headline copy. It gives you more authority and an advantage against others competing for those…
Engagement – What Does It Mean for Publishers?
I’m working on a presentation on “engagement” for a session at the April 17 MMPA Summit. I’ll be presenting some case studies from publishers (and non-publishers) on how organizations are delivering what their customers want…
The Economist Promotes Print, Digital Options in Donor Renewals
The Economist is one of the most successful magazines when it comes to promoting digital subscriptions. And here’s a good example of how well they lay out their print and digital and combo offers. Some…
