The Economist Promotes Print, Digital Options in Donor Renewals
The Economist is one of the most successful magazines when it comes to promoting digital subscriptions. And here’s a good example of how well they lay out their print and digital and combo offers. Some…
Monetizing Digital Editions
Publishers are looking for all sorts of ways to make money on their digital editions. One thing to consider is advertising sponsorship of digital email notifications. It makes sense to highlight an advertiser whose ads…
Improve Email Click-Throughs: Strip Down to the Essentials
Before you hit the “send” button, examine every element in your email. Are you always including some sort of branding frame? Why? Will it drive response? Ask yourself why images, art, repeated logos, etc. are…
Easy-To-Remember URLs
If your landing page URLs, especially those housed at the fulfillment company, are long and hard to remember or to type into an address box, why not use simple customer-friendly addresses and redirect to the…
Promote Your Digital Editions Everywhere
Offer your digital editions in space ads in the magazine, on insert cards, your website, emails, landing pages, everywhere you sell print.
Repackage Your Most Popular Content
Sell articles or groups of articles on popular topics as apps, pdfs, or downloadable premiums. B2B publishers can sell electronic articles for more than the cover price of a print magazine.
