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Finally, magazine scammers face justice

16 November, 2020 · by Rebecca Sterner · in Magazine industry, Subscription Agents, Subscription Marketing

Magazine scammers convicted in Mpls federal court.

How are you solving your advertisers’ marketing needs?

19 June, 2020 · by Rebecca Sterner · in Magazine industry, Magazine marketing

Custom Built Publishing helps advertisers measure the effectiveness of their ads– a great example of a publisher helping advertisers solve their marketing challenges

Direct Mail Results in the Pandemic

6 May, 2020 · by Rebecca Sterner · in Magazine direct mail, Magazine industry, Subscription Marketing

Clients are calling me to ask about whether they should mail their planned direct mail campaigns. They answer, as always, is . . . it depends. I can report that I personally coordinated 5 direct…

Freedom of press under attack by U.S. government — and you should care!

12 June, 2018 · by Rebecca Sterner · in article, blogpost, Freedom of press, Magazine industry, Uncategorized

I recently visited the Newseum.  Everyone who works in this business (and every American) should visit — it gives you a greater appreciation for our freedom of press.  Looking at the wall of photos of…

Your organic reach on Facebook is now 0%. What’s next?

12 January, 2018 · by Rebecca Sterner · in Digital Editions/Promotions, Magazine industry, Social Media, Subscription Marketing

I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…

Are you ready for Europe’s new data protection regulations?

7 December, 2017 · by Rebecca Sterner · in Digital Editions/Promotions, Magazine industry, Social Media

In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues.  So now…

Number of Magazines Has Grown to Pre-Recession Levels

20 August, 2017 · by Rebecca Sterner · in blogpost, Magazine industry

David Pilcher, in the Freeport Press blog, graphs the numbers of magazines that are published in America.  For those of us who make our living creating, managing or selling something connected to print magazines, we’re…

Marketplace, a public radio business program, questions the health of the magazine business

11 January, 2017 · by Rebecca Sterner · in article, blogpost, Magazine industry

Last week, I was called by a Marketplace reporter.  As a public radio addict, I spend hours a day listening to my local station and hours a week listening to podcasts of public radio programs….

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Rebecca Sterner • Experienced and Effective Circulation Consultant • Specializing in Circulation Since 1987

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