This might be a great time to sell your back issues
Time to take stock of your magazine back issue storage. Here is an example of an email promoting the sale of back issues.
Keep Your Magazine on Newsstand Racks Longer
Tom Feruggia, a very wise newsstand consultant, reminded me today of this oldie-but-goodie tip . . . one that is still a missed opportunity for many publishers. If you have less than monthly frequency (are…
Cute & Clever Fails
More and more subject line tests conclude that cute and “creative” subject lines lose to straightforward, clear, benefits-laden subject lines. Thought we magazine folks learned that lesson from newsstand cover blurb testing, but maybe not.
X Issues Free Offers
If you’ve been using “Save xx%” or “Save $yy.yy” off the newsstand price, test an offer that shows how many “free” copies you get when you subscribe. If 12 issues on the newsstand cost $60…
Magazine Cover Design
It’s critical that Audience Development have an advisory role on cover design. Strong benefits-laden blurbs and clear images help sell newsstand issues and encourage involvement from subscribers. The SnowGoer team does a good job of…
