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This might be a great time to sell your back issues

19 May, 2020 · by Rebecca Sterner · in Digital marketing Magazines, Magazine email marketing, Magazine marketing, Single copy sales, Social Media

Time to take stock of your magazine back issue storage. Here is an example of an email promoting the sale of back issues.

Your organic reach on Facebook is now 0%. What’s next?

12 January, 2018 · by Rebecca Sterner · in Digital Editions/Promotions, Magazine industry, Social Media, Subscription Marketing

I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…

Are you ready for Europe’s new data protection regulations?

7 December, 2017 · by Rebecca Sterner · in Digital Editions/Promotions, Magazine industry, Social Media

In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues.  So now…

A Digital Road Map to Building Your Magazine Audience

7 August, 2017 · by Rebecca Sterner · in Digital Editions/Promotions, Social Media, Subscription Marketing

Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ,  our mutual client, to build subscriptions with their considerable digital assets.  In his recent article that appears in Publishing Executive he simplifies the road…

Use the power of Pinterest to generate web traffic and leads.

30 November, 2015 · by Rebecca Sterner · in blogpost, Social Media

Pinterest traffic offers publishers a huge resource of passionate searchers.  This link gives you tools and SEO advice to capitalize on Pinterest users.

Social Media Panel at MMPA Summit Friday May 15 in Bloomington MN

14 May, 2015 · by Rebecca Sterner · in Conferences/Seminars, Social Media

Looking forward to leading a panel on social media practices by three very different publishing operations.  Panelists will be Liz Bredeson from Meredith, Jonathan Sweet from Boating Industry and Heidi Kushlan from 310 Publishing.  Questions…

Pinterest Analysis

16 March, 2015 · by Rebecca Sterner · in Social Media

Curious to see who is pinning from your Pinterest site?  And which pins? You can find out by using this url: http://www.pinterest.com/source/your-web-address-here.com

Chiclets: Social sharing of web ads

23 February, 2015 · by Rebecca Sterner · in Social Media

Are you using chiclets to make your banner ads easy to share?  If not, here is a good primer on how to do it: Socializing Your Banners with Chiclets

Yik Yak and other thoughts on social media . . . from a college student’s viewpoint.

16 February, 2015 · by Rebecca Sterner · in Social Media

Just when I think I am getting my arms around the social media beast, something reminds me of what a fossil I really am! A young colleague forwarded this write-up on social media written by…

Use Instagram to sell products.

2 February, 2015 · by Rebecca Sterner · in Social Media

If you have “eye candy” images that appeal to Instagram audiences, test selling via Instagram.  A good primer can be found at Vertical Response

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Rebecca Sterner • Experienced and Effective Circulation Consultant • Specializing in Circulation Since 1987

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