This might be a great time to sell your back issues
Time to take stock of your magazine back issue storage. Here is an example of an email promoting the sale of back issues.
Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Are you ready for Europe’s new data protection regulations?
In May, Europe (including Great Britain) will launch new regulations about how you can collect online data. Failure to comply can result in penalties of up to 4% of your company’s annual revenues. So now…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
Use the power of Pinterest to generate web traffic and leads.
Pinterest traffic offers publishers a huge resource of passionate searchers. This link gives you tools and SEO advice to capitalize on Pinterest users.
Social Media Panel at MMPA Summit Friday May 15 in Bloomington MN
Looking forward to leading a panel on social media practices by three very different publishing operations. Panelists will be Liz Bredeson from Meredith, Jonathan Sweet from Boating Industry and Heidi Kushlan from 310 Publishing. Questions…
Pinterest Analysis
Curious to see who is pinning from your Pinterest site? And which pins? You can find out by using this url: http://www.pinterest.com/source/your-web-address-here.com
Chiclets: Social sharing of web ads
Are you using chiclets to make your banner ads easy to share? If not, here is a good primer on how to do it: Socializing Your Banners with Chiclets
Yik Yak and other thoughts on social media . . . from a college student’s viewpoint.
Just when I think I am getting my arms around the social media beast, something reminds me of what a fossil I really am! A young colleague forwarded this write-up on social media written by…
Use Instagram to sell products.
If you have “eye candy” images that appeal to Instagram audiences, test selling via Instagram. A good primer can be found at Vertical Response
