Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
It seemed real simple, but it turned into a customer service slapstick comedy
Yesterday, the subzero trek to the mailbox yielded a nice surprise — one of my favorite magazines, Real Simple. But wait, there’s more! There were actually THREE copies of Real Simple. The name and address…
Time Magazine Senior Citizen Direct Mail Piece
When I first receive any direct mail piece, I take a professional interest in it. I like to see how other marketers put together their analytic and creative powers together to sell magazines and other…
Email opt-ins on Facebook
Ask for emails opt-ins on your Facebook site. Some publishers report better luck doing that than gathering email opt-ins on their own website. Some claim those Facebook opt-ins have a 70% higher open and click…
Is Your Email Signature Getting You Listed as a Spammer?
Using email signatures that use live links to websites (like inserting a logo that points to a website) can cause email servers to think you are a spammer. When you set up a signature, make…
Smart Membership Card from American Diabetes Association
Membership cards are often one of those “high-value, low-cost” membership benefits. American Diabetes Association has taken the membership card into the 21st century and made it a much more valuable benefit. They send professional members…
What’s in YOUR marketing database record? Now you can find out!
If you use appended lists or certain selections on marketing databases, you’ve probably wondered where some of the information comes from. And, if you’ve ever received a piece of mail that seemed off-target, you probably…
