Using magazine content to sell subscriptions online
Publishers can use their considerable content resources to entice engagement in the digital world–that later translates into subscription sales
Direct Mail Results in the Pandemic
Clients are calling me to ask about whether they should mail their planned direct mail campaigns. They answer, as always, is . . . it depends. I can report that I personally coordinated 5 direct…
Exit Pops Sell Subscriptions
I love exit pops as a technique to sell subscriptions online. They can be as simple as a text-only message in a box. It’s a low-tech way to interrupt a no decision from a potential…
Join an Online Community of Digital Marketers
I’ve watched Eric Shanfelt, one of my favorite digital experts, work his magic for several of my clients. The president and founder of Nearview Media just announced that he is starting an online community for…
Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
It seemed real simple, but it turned into a customer service slapstick comedy
Yesterday, the subzero trek to the mailbox yielded a nice surprise — one of my favorite magazines, Real Simple. But wait, there’s more! There were actually THREE copies of Real Simple. The name and address…
Time Magazine Senior Citizen Direct Mail Piece
When I first receive any direct mail piece, I take a professional interest in it. I like to see how other marketers put together their analytic and creative powers together to sell magazines and other…
