Brutal Test for Marketing Copy
Count the number of “we” and “our” (or “I”, “my” and “me” words) in your marketing copy. Then count the “you” words. The “you” words should vastly out-number the “me” words. If not, chances are…
Time to Plan Your Gift Promotions
Update last year’s results. If 2 efforts to donors were profitable this year, add a third effort. Dust off your promotions. What can you do to make your gift landing page even easier to fill…
Do you understand all the requirements for folded self-mailers? Rules have changed!
If you’ve been putting off changing your self-mailers during the USPS grace period, you ran out of time. Size, paper, tabbing, etc. all have new rules you must follow to get machineable rates. The Post…
Golf Magazine Cross-selling Email Promotion to Time Subscribers
So many times, publishers of multiple titles don’t put as much energy into their “house” marketing as they do when they market to outsiders. Here’s an example of a really strong cross-selling promotion. This promotion…
Simple Technique to Encourage E-newsletter Sign-ups
This sample was sent to me by Mike Davin, a talented editor who attended the University of Missouri’s J-School. He turned me on to the Reynolds Journalism Institute’s website, which is loaded with tips…
Boston Review Email is Simple & Effective
Social shopping sites have not been quick to embrace/accept offers from magazine publishers. Most of the ones I have seen are for city or regional magazines. Results for these titles show a hefty percentage (in…
Planting the Seeds for a Gift Renewal — Real Simple Wrap
When I received the February issue of Real Simple in January, it was wrapped with a cover, notifying me that I was receiving a gift subscription from my good friend, Mary Tzimokas. Here is the…
Don’t Suppress APO/FPO Addresses!
Think again if you routinely suppress military addresses from your mailings. I find they often outperform other states (perhaps because so many mailers suppress those addresses and they don’t get as much mail).
Pre-Populate!
Send emails to current customers with landing/order page already filled out as much as possible for them. It’s the difference between a sale and a click good-bye. This is even more critical in a mobile…
Reduce Clicks to Get to the Order Page
My review of magazine websites shows a range of 1-12 clicks to get to the order page. Bet the sites with the 1-2 clicks perform better than sites with 12!
