Purge Old, Non-Responsive Names
Are you still sending weekly emails to names that haven’t responded or purchased 5 years? Why?
Improve QR Code Response
Don’t just slap a QR code on your promotions. Place a call to action next to them such as: Scan to order now on your mobile device.
Easy-To-Remember URLs
If your landing page URLs, especially those housed at the fulfillment company, are long and hard to remember or to type into an address box, why not use simple customer-friendly addresses and redirect to the…
Speed Up Your Customer Contact Program
If you are currently waiting a week to send as subscriber acquisition email to someone who signs up for an e-newsletter, try doing it within 24 hours. Strike while the iron is hot.
Branding Your Transactional Emails
Are your confirmation and customer service emails consistent with your brand? If an outside vendor (like a fulfillment company) is sending these emails on your behalf, is there a way to make them look as…
Setting Up an Auto Renew Program–A Handy Get-Started Checklist!
It’s such a good idea to charge each year’s renewal to subscribers who have agreed to those terms. Setting up an auto renew program is complicated, so planning and research are critical. Some of the…
Statement of Benefits Renewal Effort
If a Statement of Benefits effort works well in your direct mail, test one in your renewal series.
Audience Engagement–Not Just Social Media
Make it easy for web visitors and email newsletter readers to contact you. Every article you publish on your website or in your e-newsletters should offer an easy way to contact the creator.
E-Newsletters: Article Sharing
Shared articles can help build your e-newsletter list. Offer easy ways for your e-newsletter readers to share articles – let them help you find more subscribers.
Facebook Subscription Sales
See Rider Magazine’s subscription ad on their Facebook page. Unlike many other magazines that require 3 clicks just to get to their order page, with Rider the order impulse can be satisfied with one click.
