Automatic Promotion to Convert E-Newsletter Sign-ups to Magazine Subscribers

It’s amazing how small the overlap between e-newsletter subscribers and magazine subscribers can be.  So it makes sense to try to get both groups to subscribe to both!  Boating Industry sends a subscription promotion automatically with the confirmation emails that go to e-newsletter subscribers right after they sign up.

This sample has a lot of nice touches — touting the benefits of subscribing, enticing people to check out the current issue digitally, offering white papers, etc.  It’s also much more welcoming than a standard email confirmation notice.

Boating Industry Confirmation Email to E-Newsletter Subscribers

Boating Industry’s confirmation email to E-Newsletter subscribers instantly attempts to convert them to subscribers to their print publication.