Exit Pops Sell Subscriptions
I love exit pops as a technique to sell subscriptions online. They can be as simple as a text-only message in a box. It’s a low-tech way to interrupt a no decision from a potential customer as they sign off your website or subscription order page. One reason I like exit pops is that they don’t interfere with the web browsing experience until someone actually decides to leave the site.
Here is an example of a very clever exit pop I saw today on the New Yorker subscriber page.