Golf Magazine Cross-selling Email Promotion to Time Subscribers

Golf Magazine offer sent to Time subscribers

So many times, publishers of multiple titles don’t put as much energy into their “house” marketing as they do when they market to outsiders.  Here’s an example of a really strong cross-selling promotion.  This promotion would be hard to pass up for anyone who golfs (or is thinking about taking it up!).  Some of the features I like:

  • Hard-to-resist price
  • The offer is loaded with value, including a premium.
  • Digital edition thrown in, too.
  • Strong call to action.
  • Easy way to use this offer to give a gift.

Take a fresh look at your cross-selling and house ads.  Are they working as hard as they can?