Planting the Seeds for a Gift Renewal — Real Simple Wrap

When I received the February issue of Real Simple in January, it was wrapped with a cover, notifying me that I was receiving a gift subscription from my good friend, Mary Tzimokas.

Here is the wrap:

Real Simple Gift Recipient Cover

Wrap Cover on first issue of my gift subscription

 

 

 

 

 

 

 

 

 

 

 

A close-up of the personalized laser message:

Laser Copy on Gift Recipient Wrap

Close-up of announcement

 

 

The gift card, ready to send, on the back cover:

Real Simple Gift Card from Recipient Wrap Cover

Thank you card on back cover

 

 

I am sure that gift donors who are thanked for their gift subscriptions tend to renew at a greater rate.  Definitely worth a test.