Simple Technique to Encourage E-newsletter Sign-ups
This sample was sent to me by Mike Davin, a talented editor who attended the University of Missouri’s J-School. He turned me on to the Reynolds Journalism Institute’s website, which is loaded with tips to help editors engage and retain readers of news websites. This is a good example of placing the call to action right where the action is. Simple, and effective.
Check out the website for more tips: