What will the new Apple iOS 15 Email Privacy Changes Mean to Your Email Marketing?
In September, Apple will be making changes that mean you will not be able to track open rates on any emails sent to Apple Mail users. If you obsessively track opens in your email campaigns,…
Exit Pops Sell Subscriptions
I love exit pops as a technique to sell subscriptions online. They can be as simple as a text-only message in a box. It’s a low-tech way to interrupt a no decision from a potential…
Join an Online Community of Digital Marketers
I’ve watched Eric Shanfelt, one of my favorite digital experts, work his magic for several of my clients. The president and founder of Nearview Media just announced that he is starting an online community for…
A Digital Road Map to Building Your Magazine Audience
Eric Shanfelt, my go-to e-media strategist, is leading efforts by JAZZIZ, our mutual client, to build subscriptions with their considerable digital assets. In his recent article that appears in Publishing Executive he simplifies the road…
Pinterest Analysis
Curious to see who is pinning from your Pinterest site? And which pins? You can find out by using this url: http://www.pinterest.com/source/your-web-address-here.com
Chiclets: Social sharing of web ads
Are you using chiclets to make your banner ads easy to share? If not, here is a good primer on how to do it: Socializing Your Banners with Chiclets
Yik Yak and other thoughts on social media . . . from a college student’s viewpoint.
Just when I think I am getting my arms around the social media beast, something reminds me of what a fossil I really am! A young colleague forwarded this write-up on social media written by…
Use Instagram to sell products.
If you have “eye candy” images that appeal to Instagram audiences, test selling via Instagram. A good primer can be found at Vertical Response
Email opt-ins on Facebook
Ask for emails opt-ins on your Facebook site. Some publishers report better luck doing that than gathering email opt-ins on their own website. Some claim those Facebook opt-ins have a 70% higher open and click…
