Customer Service Response to Social Media
Give responsibility (and training, of course!) to your customer service folks to handle any complaints and comments needing a response that come through your social media channels. Give them the responsibility for replying to questions,…
2 Powerful Words for PPC
2 powerful words for PPC: Official Site. If you use PPC (Pay Per Click) ads, add “Official Site” to your headline copy. It gives you more authority and an advantage against others competing for those…
Engagement – What Does It Mean for Publishers?
I’m working on a presentation on “engagement” for a session at the April 17 MMPA Summit. I’ll be presenting some case studies from publishers (and non-publishers) on how organizations are delivering what their customers want…
Brutal Test for Marketing Copy
Count the number of “we” and “our” (or “I”, “my” and “me” words) in your marketing copy. Then count the “you” words. The “you” words should vastly out-number the “me” words. If not, chances are…
Pre-Populate!
Send emails to current customers with landing/order page already filled out as much as possible for them. It’s the difference between a sale and a click good-bye. This is even more critical in a mobile…
Reduce Clicks to Get to the Order Page
My review of magazine websites shows a range of 1-12 clicks to get to the order page. Bet the sites with the 1-2 clicks perform better than sites with 12!
Purge Old, Non-Responsive Names
Are you still sending weekly emails to names that haven’t responded or purchased 5 years? Why?
Improve QR Code Response
Don’t just slap a QR code on your promotions. Place a call to action next to them such as: Scan to order now on your mobile device.
Easy-To-Remember URLs
If your landing page URLs, especially those housed at the fulfillment company, are long and hard to remember or to type into an address box, why not use simple customer-friendly addresses and redirect to the…
Speed Up Your Customer Contact Program
If you are currently waiting a week to send as subscriber acquisition email to someone who signs up for an e-newsletter, try doing it within 24 hours. Strike while the iron is hot.
