Facebook Subscription Sales
See Rider Magazine’s subscription ad on their Facebook page. Unlike many other magazines that require 3 clicks just to get to their order page, with Rider the order impulse can be satisfied with one click.
Cute & Clever Fails
More and more subject line tests conclude that cute and “creative” subject lines lose to straightforward, clear, benefits-laden subject lines. Thought we magazine folks learned that lesson from newsstand cover blurb testing, but maybe not.
Triggered E-mails
Start using events in your customers relationship with you to trigger automatic email marketing. After the confirmation email, hit them while they’re “hot”.
Inexpensive Direct Mail Testing: Pre-test offers in email
Hedge your bets by pre-testing your direct mail offers in an email environment. For example, if you want to test a new premium, try testing a few premiums in an email acquisition campaign first and…
