Better Preview Text Will Improve Your Email and E-Newsletter Open Rates
Every day I receive at least a dozen emails that missed a great opportunity to connect with its intended recipient because it has poor preview text. The preview text is what appears below that subject…
Automatic Promotion to Convert E-Newsletter Sign-ups to Magazine Subscribers
It’s amazing how small the overlap between e-newsletter subscribers and magazine subscribers can be. So it makes sense to try to get both groups to subscribe to both! Boating Industry sends a subscription promotion automatically…
Brutal Test for Marketing Copy
Count the number of “we” and “our” (or “I”, “my” and “me” words) in your marketing copy. Then count the “you” words. The “you” words should vastly out-number the “me” words. If not, chances are…
Simple Technique to Encourage E-newsletter Sign-ups
This sample was sent to me by Mike Davin, a talented editor who attended the University of Missouri’s J-School. He turned me on to the Reynolds Journalism Institute’s website, which is loaded with tips…
Boston Review Email is Simple & Effective
Social shopping sites have not been quick to embrace/accept offers from magazine publishers. Most of the ones I have seen are for city or regional magazines. Results for these titles show a hefty percentage (in…
Pre-Populate!
Send emails to current customers with landing/order page already filled out as much as possible for them. It’s the difference between a sale and a click good-bye. This is even more critical in a mobile…
Purge Old, Non-Responsive Names
Are you still sending weekly emails to names that haven’t responded or purchased 5 years? Why?
Speed Up Your Customer Contact Program
If you are currently waiting a week to send as subscriber acquisition email to someone who signs up for an e-newsletter, try doing it within 24 hours. Strike while the iron is hot.
Branding Your Transactional Emails
Are your confirmation and customer service emails consistent with your brand? If an outside vendor (like a fulfillment company) is sending these emails on your behalf, is there a way to make them look as…
E-Newsletters: Article Sharing
Shared articles can help build your e-newsletter list. Offer easy ways for your e-newsletter readers to share articles – let them help you find more subscribers.