Your organic reach on Facebook is now 0%. What’s next?
I am reproducing a write-up from my favorite digital strategist, Eric Shanfelt, because I couldn’t say it better! “Facebook just reduced the organic reach of your page to 0%. The good news, however, is that…
Social Media Panel at MMPA Summit Friday May 15 in Bloomington MN
Looking forward to leading a panel on social media practices by three very different publishing operations. Panelists will be Liz Bredeson from Meredith, Jonathan Sweet from Boating Industry and Heidi Kushlan from 310 Publishing. Questions…
Yik Yak and other thoughts on social media . . . from a college student’s viewpoint.
Just when I think I am getting my arms around the social media beast, something reminds me of what a fossil I really am! A young colleague forwarded this write-up on social media written by…
Use Instagram to sell products.
If you have “eye candy” images that appeal to Instagram audiences, test selling via Instagram. A good primer can be found at Vertical Response
Value of diverse media
Pictures are essential in social media posts. Visual images and video greatly increases interaction.
Customer Service Response to Social Media
Give responsibility (and training, of course!) to your customer service folks to handle any complaints and comments needing a response that come through your social media channels. Give them the responsibility for replying to questions,…
