X Issues Free Offers

If you’ve been using “Save xx%” or “Save $yy.yy” off the newsstand price, test an offer that shows how many “free” copies you get when you subscribe. If 12 issues on the newsstand cost $60 and your introductory subscription price is $20 (save $40.00 or 66%), try stating it as “8 FREE Issues.”  To satisfy ABC rules, make sure you make it clear that it’s newsstand savings, how many issues per year and cost per newsstand copy.